Real growth. Real profit. No fluff.
It starts with sales and marketing — and doesn't stop there. A Commercial Director for your whole business, with the bench and the people to deliver it. Guaranteed in writing.
One accountable team
One accountable Commercial Director across your whole business — strongest in sales and marketing, backed by a fractional C-suite bench, trusted network and the talent to deliver.
This isn't our first growth curve
The senior first step
A 60-minute Business Needs Analysis with a senior leader — a lean report and a clear roadmap. Credited in full against your first retainer, and refunded if it isn't valuable.
Book your Business Needs AnalysisFor bigger questions, a three-hour Commercial Strategy Intensive with a senior leader — a deeper diagnostic and a full commercial plan, one-off, no retainer required.
Book your Strategy Intensive →A three-month minimum to build real momentum, then month-to-month with 30 days' notice. And if you're not happy with the trajectory in the first 30 days, you can stop there — no further billing.
See retainers & pricing →Every engagement starts with a paid diagnostic session with a senior leader — scaled to the size of the question, from a focused Business Needs Analysis to a full Commercial Strategy Intensive. Then we build the right plan around what we find. No guesswork, no generic pitch.
Most businesses don't need another specialist or tech stack — they need a trusted partner who owns the whole picture. Raw Digital becomes that team: a Commercial Director across all four, with the right AI tools and people, backed by a bench that gets it done — so it never all falls on you.
Find Your Bottleneck →How Raw Digital Is Built
Raw Digital isn't one generic service — it's three divisions, powered by one team:
Take one, or bring all three together as one accountable team.
Commercial leadership
One accountable Commercial Director for your whole business — strongest in sales and marketing, extending into operations. The strategy, and the discipline to see it through.
AI-powered digital marketing
Hands-on execution across every channel, made faster and cheaper by AI — campaigns, content and reporting run with the latest tools rather than by hand. Driven by data and measured in revenue and leads, never vanity metrics.
Outsourced & remote teams
The hands to deliver it all — vetted talent, directed by us and accountable to you.
Take one, or bring all three together as a single embedded team — either way, Raw is the one accountable partner tying it back to revenue.
Book a Strategy Call →How it actually works
You don't get one generalist stretched thin, and you don't get a faceless agency. You get senior sales and marketing leadership that owns your growth — backed by a vetted specialist bench that tags in exactly where it's needed. Senior expertise, made accessible.
A senior commercial lead owns the whole picture and the result — one point of contact, one number to answer to. No hand-offs, no finger-pointing.
Finance, paid media, SEO, tech, creative and talent — proven specialists who plug in when your growth needs them, and step back when it doesn't. You pay for the skill, not the bench.
Senior strategy and accountability stay with your lead; execution runs through specialists we direct and quality-check. Full transparency on who's on your account and why.
Not an agency. Not a freelancer. Not a risky six-figure hire. See exactly how we compare below.
Compare the optionsWhat Makes Us Different
Straight talk, open numbers, no hidden agenda. You see exactly what we're doing, what it costs and what it's returning — reported in full, the good and the bad. We own our calls, flag problems early, and treat your budget like it's our own. Trust isn't claimed, it's earned in the reporting.
Stop juggling agencies, freelancers and half-finished plans. One accountable partner takes the whole commercial load — marketing, sales, tech and talent — off your plate, so the pressure and the overwhelm stop being yours to carry.
No more decisions made in the dark or opportunities missed for fear of getting it wrong. Senior judgement means you move on the right things with certainty — nothing left to chance.
Every decision is data-driven and tied to revenue, margin or a measurable business outcome — never brand for brand's sake, never a hunch. We follow the numbers, not fashion.
A lean way of working that gets results fast — without the bloated retainers or agency overheads.
Your team, our team, or a mix — onshore or offshore. Either way, Raw Digital owns the accountability.
Every engagement is tracked against clear KPIs and reported in dollars, not vanity metrics.
A genuine appetite for what's next — new platforms, new AI tools, new channels — tested and put to work early, paired with the judgement to know what's actually worth adopting.
How We Work
Deep-dive into your marketing, sales and operations. Stakeholder conversations. Straight talk on what's working, what isn't, and what's costing you money.
A clear commercial strategy and execution plan, with the team mapped out — yours, ours, or a mix — and a framework for tracking results from day one.
Hands-on leadership through launch. We stay close to the work, not just the strategy deck.
Ongoing optimisation, reporting and mentoring, so the gains compound and your internal team gets stronger too.
Not sure yet? Start with a free, no-pressure conversation — we'll tell you honestly whether we're the right fit before you spend anything.
Real growth. Real profit. No fluff.
Client results
Two years later we're seeing up to 75% growth in sales. We trust Libby and the team with our web, AdWords, SEO and marketing.
Tyson BuechlerDirector, Total Image Supplies
One of the most forward-thinking digital marketing executives I've worked with. Her knowledge across international trends and e-commerce outcomes is second to none.
David McGrathCEO, My Plates
Libby listens, gives informed advice and genuine encouragement. When she and her team join yours to help guide your vision, you see the results clearly.
Holger DielenbergFounder, Space Tank Studio
Pricing & Value
Building growth in-house means hiring several people — leadership, marketing, tech and talent — each one a salary, a recruitment gamble and a fresh management load on you. Here's what the market charges piece by piece, and how Raw Digital delivers the lot for less — as one accountable team, with none of the headache.
| Your options | Typical cost | What you get | The catch |
|---|---|---|---|
| Full-time Commercial Director | $300K–$350K+ / yrfully loaded | One senior leader across marketing & sales, full-time | 6+ months to hire, huge fixed cost |
| Full-time CMO | $250K–$320K+ / yrfully loaded | One senior marketing leader, full-time | Marketing only, and still a big fixed cost |
| Full-time C-suite hire (CFO / COO / CTO) | $250K–$400K+ / yreach, fully loaded | One more senior function, full-time | A separate six-figure salary for every seat — and still siloed from marketing and sales |
| Typical Fractional CMO | $36K–$240K / yr$3,000–$20,000 / month | Senior marketing leadership, part-time | Marketing only — sales, AI and ops out of scope |
| In-house marketing team | $200K–$420K+ / yr2–4 employees, loaded | A small team executing campaigns | Execution without senior leadership — juniors, high overhead, nobody owning the commercial outcome |
| Digital agency retainer | $2,000–$15,000+ / mo | Campaign execution | No seat at the leadership table |
| Independent consultant | $1,200–$3,000 / day | Advice and recommendations | Advice isn't execution |
| AI consultant | $1,500–$3,200 / day | AI strategy & automation | One lever only, disconnected from sales & growth |
| Raw DigitalYour growth engine | From $4,500 / month | Marketing, sales, tech and AI leadership in one seat, with a flexible delivery team | No catch — fully remote, so you pay for talent, not overhead |
Cost figures are indicative market estimates for comparison only, drawn from typical Australian salary, agency and consulting ranges, and will vary with role, seniority, location and provider. Fully-loaded costs include on-costs such as superannuation, recruitment and overhead. Raw Digital pricing starts from the figure shown; your fee depends on scope. Nothing here is a quote or a guarantee of savings or results.
Begin with a Business Needs Analysis, and its fee is credited in full against your first retainer month. After the initial three months, every retainer runs month to month with 30 days' notice and no exit fees. You stay because it's working, not because you're trapped.
Book a Session →Get Started
Start lean, go deeper, or get the full plan on the table — each step credited against the next.
A focused 60-minute conversation for businesses weighing up their options. We pressure-test where growth is leaking, then send lean reporting and a high-level roadmap of what to fix first — enough to act on, and enough to see how we think. Fully credited against the Strategy Intensive or your first retainer month if we continue.
Book Business Needs AnalysisA three-hour deep-dive with a high-level audit across brand, marketing, sales, tech and AI. You'll see clearly what's working, what isn't and where the biggest priorities sit — with a shortlist of what to fix first. The starting point for a tailored proposal, not the full engagement. Fully credited against your first retainer month.
Book the IntensiveWe turn the audit into the plan: a documented commercial strategy and a costed proposal across brand, marketing, sales, tech and AI, presented to you and your team. Clear priorities, sequencing and the numbers behind every move — everything you need to say yes with confidence. Fully credited against your first retainer month.
Book the SessionFor more complex businesses and larger teams — multiple divisions, stakeholders or locations. We tailor the depth, the sessions and who's in the room to your structure, then build a strategy and proposal around the whole picture. Scoped on a quick discovery call and credited against your first retainer month.
Talk to UsLooking for retainers, à la carte services or training? See full pricing & retainers →
FAQ
A CMO owns marketing only. Raw Digital owns the whole commercial picture — marketing, sales, tech and AI — led by a Commercial Director with a full fractional bench (CFO, COO, CTO, HR and more) on tap, plus the remote talent to execute. One accountable seat instead of a stack of six-figure hires, so nothing falls in the gap between departments.
No. We can work with your existing team or agency, or bring in our own flexible resources to execute end to end.
Yes. You can start small — take a single service month to month and see how we work before committing to more. Many businesses try us on one thing (a marketing channel, an audit or a Business Needs Analysis), then expand into a broader engagement once it's paying off. It's a low-risk way to migrate from your current provider at your own pace.
For a full growth retainer across marketing, sales and leadership, we ask for three months to start — long enough to get real results moving — then it's rolling monthly with 30 days' notice, short enough that we have to keep earning the seat. Single services can run month to month from the outset.
The entry point is a $695 Business Needs Analysis — a lean report and a high-level roadmap. For the full picture, the $3,500 three-hour Strategy Intensive adds a high-level audit across brand, marketing, sales, tech and AI — enough to pinpoint the priorities and shape a tailored proposal. Both are credited against your first retainer month. Retainers start at $4,500 a month. From there, pricing is scoped directly to what your business needs and what your budget allows — you're never paying for levers you don't need. That's senior commercial leadership for a fraction of the fully loaded cost of hiring even one full-time executive in-house — let alone a whole C-suite. The full tier breakdown is in the pricing guide, free to download.
Every engagement starts with clear KPIs tied to revenue, cost savings or efficiency gains, reported on a regular cadence.
Book a call and let's talk about where the bottleneck is — and what fixing it is worth.
Book a Strategy CallYou'll deal directly with me — no account managers.
Libby Bawden, Founder & Commercial Director