Raw Advisory · Fractional Leadership
Led by a Fractional Commercial Director who owns marketing, sales and growth — backed by a full bench of fractional CFOs, COOs, CTOs, CMOs and Sales Coaches, plugged in the moment your business needs more than one seat.
What this seat covers
What Is Fractional Leadership?
Fractional leadership means engaging senior executives — a Commercial Director, CFO, COO, CTO, CMO, Sales Coach, HR or WHS lead — for a set portion of their time each week or month, instead of hiring each one full-time. You get the same calibre of judgement and experience that normally costs six-figure salaries, super, leave and months of recruitment. Scoped to exactly the leadership you need right now — no more.
It's not a consultant who hands you a report and disappears, and it's not one generalist wearing every hat badly. It's a team of specialists, embedded in your business — in your meetings, across your departments, accountable for outcomes — led by one Commercial Director who owns the whole picture. As you grow, the seats you need can flex with you.
Meet your bench →The Commercial Director Seat
Every engagement is anchored by a Fractional Commercial Director. This is the core seat — the remit that stays constant, before the wider bench plugs in around it.
Brand positioning & development
Commercial & growth leadership
Sales & marketing strategy
Go-to-market planning & execution
Growth & bottleneck diagnostics
Team leadership & management
Trusted advisor & sounding board to the CEO
Your Bench
Every engagement starts with a Fractional Commercial Director. Vetted fractional executives plug in alongside them the moment your business needs more than one seat.
Owns marketing, sales & growth strategy.
Sales strategy, pipeline discipline & team performance. Learn more →
How We Work
Deep-dive into marketing, sales and operations — straight talk on what's working, what isn't, and what it's costing you.
A commercial strategy and execution plan, the team mapped out, and a framework for tracking results from day one.
Hands-on leadership through launch — close to the work, not just the strategy deck.
Ongoing optimisation and mentoring, so the gains compound and your internal team gets stronger too.
Book a call and we'll map out the seats your business needs — and where the growth is being left on the table.
The ability to listen, give informed advice and offer encouragement — these are qualities Libby embodies with real sincerity. When Libby and her team join yours and help guide your vision, you see the results clearly.