Real growth. Real profit. No fluff.

Someone finally owns your growth — so it's not all on you.

It starts with sales and marketing — and doesn't stop there. A Commercial Director for your whole business, with the bench and the people to deliver it. Guaranteed in writing.

Book a free chat with a senior leader See how it works →

This isn't our first growth curve

20+ yrsgrowing businesses
1,000sof businesses helped
$millionsgenerated for clients

The senior first step

Start with clarity, not a contract.

Step 1

Start for $695

A 60-minute Business Needs Analysis with a senior leader — a lean report and a clear roadmap. Credited in full against your first retainer, and refunded if it isn't valuable.

Book your Business Needs Analysis
Step 2

Go deeper for $3,500

For bigger questions, a three-hour Commercial Strategy Intensive with a senior leader — a deeper diagnostic and a full commercial plan, one-off, no retainer required.

Book your Strategy Intensive →
Step 3

Scale on your terms

A three-month minimum to build real momentum, then month-to-month with 30 days' notice. And if you're not happy with the trajectory in the first 30 days, you can stop there — no further billing.

See retainers & pricing →

Every engagement starts with a paid diagnostic session with a senior leader — scaled to the size of the question, from a focused Business Needs Analysis to a full Commercial Strategy Intensive. Then we build the right plan around what we find. No guesswork, no generic pitch.

Money-back guarantee

We publish our prices. Then we guarantee the work.

Two things almost nobody in this market will do. Our numbers are on the pricing page for anyone to see, and every engagement is backed four ways — because we'd rather carry the risk than ask you to.

Session refunded

No clear roadmap from your Business Needs Analysis? We refund the $695.

Walk at 30 days

Not happy with the trajectory? End it there — no notice, no further billing.

Money back

Prepay three months and we refund your fees in full if we miss the mark.

KPIs in writing

Miss the agreed targets on a fixed term and you exit early, with no exit fee.

See how each guarantee works →

Growth rarely stalls in one place. Usually it's these four.

01

Marketing

Busy everywhere, accountable nowhere. Spend goes out, campaigns go live, but nobody can tie any of it back to revenue.

02

Sales

Effort without direction. Leads slip through the cracks, follow-up is patchy, and there's no process turning interest into revenue.

03

Technology

Expensive software nobody actually uses, and a stack so overwhelming the team quietly avoids it — cost going out, value never coming back.

04

Talent

The wrong people in the wrong roles, key seats unfilled, and no plan to fix it. Effort wasted where it can't pay off.

Most businesses don't need another specialist or tech stack — they need a trusted partner who owns the whole picture. Raw Digital becomes that team: a Commercial Director across all four, with the right AI tools and people, backed by a bench that gets it done — so it never all falls on you.

Find Your Bottleneck →

How Raw Digital Is Built

Three growth levers. One accountable partner.

Raw Digital isn't one generic service — it's three divisions, powered by one team:

Senior fractional leadership & AI consultingAI-powered digital marketingRemote talent, onshore or offshore

Take one, or bring all three together as one accountable team.

01

Raw Advisory

Commercial leadership

One accountable Commercial Director for your whole business — strongest in sales and marketing, extending into operations. The strategy, and the discipline to see it through.

  • A Commercial Director owning sales, marketing and growth — reporting to you
  • Go-to-market strategy that turns into pipeline, not slide decks
  • Operational and commercial excellence — clearing the bottlenecks that cap growth
  • AI Consulting — find the automation that pays, skip the hype
  • A specialist bench when you need it — CFO, COO, CTO, HR and WHS
Explore Raw Advisory →
02

Raw Marketing

AI-powered digital marketing

Hands-on execution across every channel, made faster and cheaper by AI — campaigns, content and reporting run with the latest tools rather than by hand. Driven by data and measured in revenue and leads, never vanity metrics.

  • SEO and AI search that compounds — found on Google and in AI answers
  • Paid advertising on Google and Meta, run to a return you can see
  • Brand, design and content that make you the obvious choice
  • Websites, funnels and customer journeys built to convert — not just to look good
  • Lead generation, email and social that feed your sales pipeline
Explore Raw Marketing →
03

Raw Talent

Outsourced & remote teams

The hands to deliver it all — vetted talent, directed by us and accountable to you.

  • Dedicated offshore teams at a fraction of local cost — onshore when it matters
  • Marketing, sales, technical & admin talent, matched to the work
  • Scale up or down on demand — flex to the workload, not a fixed headcount
  • Long-serving, low-turnover — the same trusted faces, not a revolving door
  • Sourced, vetted & onboarded for you — one accountable lead
Explore Raw Talent →
New to some of the terminology? It's all explained in plain English in our glossary →

Take one, or bring all three together as a single embedded team — either way, Raw is the one accountable partner tying it back to revenue.

Book a Strategy Call →

How it actually works

One accountable team. A specialist bench behind it.

You don't get one generalist stretched thin, and you don't get a faceless agency. You get senior sales and marketing leadership that owns your growth — backed by a vetted specialist bench that tags in exactly where it's needed. Senior expertise, made accessible.

One accountable seat

A senior commercial lead owns the whole picture and the result — one point of contact, one number to answer to. No hand-offs, no finger-pointing.

A vetted specialist bench

Finance, paid media, SEO, tech, creative and talent — proven specialists who plug in when your growth needs them, and step back when it doesn't. You pay for the skill, not the bench.

You always know who's doing what

Senior strategy and accountability stay with your lead; execution runs through specialists we direct and quality-check. Full transparency on who's on your account and why.

Not an agency. Not a freelancer. Not a risky six-figure hire. See exactly how we compare below.

Compare the options

What Makes Us Different

Not just leadership, sales, marketing or talent.
The whole growth engine.

Real growth.Real profit.No fluff.

Trust & Transparency

Straight talk, open numbers, no hidden agenda. You see exactly what we're doing, what it costs and what it's returning — reported in full, the good and the bad. We own our calls, flag problems early, and treat your budget like it's our own. Trust isn't claimed, it's earned in the reporting.

Weight Off Your Plate

Stop juggling agencies, freelancers and half-finished plans. One accountable partner takes the whole commercial load — marketing, sales, tech and talent — off your plate, so the pressure and the overwhelm stop being yours to carry.

Confidence, Not Guesswork

No more decisions made in the dark or opportunities missed for fear of getting it wrong. Senior judgement means you move on the right things with certainty — nothing left to chance.

Commercial Rigour

Every decision is data-driven and tied to revenue, margin or a measurable business outcome — never brand for brand's sake, never a hunch. We follow the numbers, not fashion.

Lean Delivery

A lean way of working that gets results fast — without the bloated retainers or agency overheads.

Flexible Team, Fixed Accountability

Your team, our team, or a mix — onshore or offshore. Either way, Raw Digital owns the accountability.

Measurable, Always

Every engagement is tracked against clear KPIs and reported in dollars, not vanity metrics.

Ahead of the Curve

A genuine appetite for what's next — new platforms, new AI tools, new channels — tested and put to work early, paired with the judgement to know what's actually worth adopting.

How We Work

A clear path from audit to growth.

Phase 1

Diagnose

Deep-dive into your marketing, sales and operations. Stakeholder conversations. Straight talk on what's working, what isn't, and what's costing you money.

Phase 2

Build

A clear commercial strategy and execution plan, with the team mapped out — yours, ours, or a mix — and a framework for tracking results from day one.

Phase 3

Execute

Hands-on leadership through launch. We stay close to the work, not just the strategy deck.

Phase 4

Scale

Ongoing optimisation, reporting and mentoring, so the gains compound and your internal team gets stronger too.

Start with a Business Needs Analysis → Have a free chat first →

Not sure yet? Start with a free, no-pressure conversation — we'll tell you honestly whether we're the right fit before you spend anything.

Real growth. Real profit. No fluff.

Sales, Marketing & Operations that show up on the P&L.

Client results

Don't take our word for it.

Two years later we're seeing up to 75% growth in sales. We trust Libby and the team with our web, AdWords, SEO and marketing.
Tyson BuechlerDirector, Total Image Supplies
One of the most forward-thinking digital marketing executives I've worked with. Her knowledge across international trends and e-commerce outcomes is second to none.
David McGrathCEO, My Plates
Libby listens, gives informed advice and genuine encouragement. When she and her team join yours to help guide your vision, you see the results clearly.
Holger DielenbergFounder, Space Tank Studio

Read all client stories →

Pricing & Value

A whole growth team, for less than one senior hire.

Building growth in-house means hiring several people — leadership, marketing, tech and talent — each one a salary, a recruitment gamble and a fresh management load on you. Here's what the market charges piece by piece, and how Raw Digital delivers the lot for less — as one accountable team, with none of the headache.

Your optionsTypical costWhat you getThe catch
Full-time Commercial Director$300K–$350K+ / yrfully loadedOne senior leader across marketing & sales, full-time6+ months to hire, huge fixed cost
Full-time CMO$250K–$320K+ / yrfully loadedOne senior marketing leader, full-timeMarketing only, and still a big fixed cost
Full-time C-suite hire (CFO / COO / CTO)$250K–$400K+ / yreach, fully loadedOne more senior function, full-timeA separate six-figure salary for every seat — and still siloed from marketing and sales
Typical Fractional CMO$36K–$240K / yr$3,000–$20,000 / monthSenior marketing leadership, part-timeMarketing only — sales, AI and ops out of scope
In-house marketing team$200K–$420K+ / yr2–4 employees, loadedA small team executing campaignsExecution without senior leadership — juniors, high overhead, nobody owning the commercial outcome
Digital agency retainer$2,000–$15,000+ / moCampaign executionNo seat at the leadership table
Independent consultant$1,200–$3,000 / dayAdvice and recommendationsAdvice isn't execution
AI consultant$1,500–$3,200 / dayAI strategy & automationOne lever only, disconnected from sales & growth
Raw DigitalYour growth engineFrom $4,500 / monthMarketing, sales, tech and AI leadership in one seat, with a flexible delivery teamNo catch — fully remote, so you pay for talent, not overhead

Cost figures are indicative market estimates for comparison only, drawn from typical Australian salary, agency and consulting ranges, and will vary with role, seniority, location and provider. Fully-loaded costs include on-costs such as superannuation, recruitment and overhead. Raw Digital pricing starts from the figure shown; your fee depends on scope. Nothing here is a quote or a guarantee of savings or results.

Start small. Scale when it's working.

Begin with a Business Needs Analysis, and its fee is credited in full against your first retainer month. After the initial three months, every retainer runs month to month with 30 days' notice and no exit fees. You stay because it's working, not because you're trapped.

Book a Session →

Get Started

Book your first session.

Start lean, go deeper, or get the full plan on the table — each step credited against the next.

Start hereMost popular

Business Needs Analysis

$695

fixed, includes lean reports

A focused 60-minute conversation for businesses weighing up their options. We pressure-test where growth is leaking, then send lean reporting and a high-level roadmap of what to fix first — enough to act on, and enough to see how we think. Fully credited against the Strategy Intensive or your first retainer month if we continue.

Book Business Needs Analysis

Go deeper

Commercial Strategy Intensive

$3,500

fixed, 3-hour deep-dive, high-level audit & reports

A three-hour deep-dive with a high-level audit across brand, marketing, sales, tech and AI. You'll see clearly what's working, what isn't and where the biggest priorities sit — with a shortlist of what to fix first. The starting point for a tailored proposal, not the full engagement. Fully credited against your first retainer month.

Book the Intensive

The plan

Strategy & Proposal Session

$4,950

fixed, documented strategy & proposal

We turn the audit into the plan: a documented commercial strategy and a costed proposal across brand, marketing, sales, tech and AI, presented to you and your team. Clear priorities, sequencing and the numbers behind every move — everything you need to say yes with confidence. Fully credited against your first retainer month.

Book the Session

Complex & larger teams

Customised Strategy Session

Bespoke

scoped & quoted to you

For more complex businesses and larger teams — multiple divisions, stakeholders or locations. We tailor the depth, the sessions and who's in the room to your structure, then build a strategy and proposal around the whole picture. Scoped on a quick discovery call and credited against your first retainer month.

Talk to Us

Looking for retainers, à la carte services or training? See full pricing & retainers →

FAQ

Straight answers.

How is this different from hiring a Fractional CMO?

A CMO owns marketing only. Raw Digital owns the whole commercial picture — marketing, sales, tech and AI — led by a Commercial Director with a full fractional bench (CFO, COO, CTO, HR and more) on tap, plus the remote talent to execute. One accountable seat instead of a stack of six-figure hires, so nothing falls in the gap between departments.

Do I need an internal marketing team already?

No. We can work with your existing team or agency, or bring in our own flexible resources to execute end to end.

Can I start with just one service, or try you first?

Yes. You can start small — take a single service month to month and see how we work before committing to more. Many businesses try us on one thing (a marketing channel, an audit or a Business Needs Analysis), then expand into a broader engagement once it's paying off. It's a low-risk way to migrate from your current provider at your own pace.

What's the minimum retainer engagement?

For a full growth retainer across marketing, sales and leadership, we ask for three months to start — long enough to get real results moving — then it's rolling monthly with 30 days' notice, short enough that we have to keep earning the seat. Single services can run month to month from the outset.

How much does it cost?

The entry point is a $695 Business Needs Analysis — a lean report and a high-level roadmap. For the full picture, the $3,500 three-hour Strategy Intensive adds a high-level audit across brand, marketing, sales, tech and AI — enough to pinpoint the priorities and shape a tailored proposal. Both are credited against your first retainer month. Retainers start at $4,500 a month. From there, pricing is scoped directly to what your business needs and what your budget allows — you're never paying for levers you don't need. That's senior commercial leadership for a fraction of the fully loaded cost of hiring even one full-time executive in-house — let alone a whole C-suite. The full tier breakdown is in the pricing guide, free to download.

How do you measure success?

Every engagement starts with clear KPIs tied to revenue, cost savings or efficiency gains, reported on a regular cadence.

See all FAQs →

Free Guide

A practical guide to AI agents.

No hype, no jargon. What AI agents actually are, where they earn their keep, and how to launch your first one in 30 days — written for owners, not engineers.

Read it free →

Ready for a partner who gets it done?

Book a call and let's talk about where the bottleneck is — and what fixing it is worth.

Book a Strategy Call

You'll deal directly with me — no account managers.
Libby Bawden, Founder & Commercial Director
Start for $695· Business Needs Analysis