Raw Advisory · Fractional CMO
Senior marketing strategy and team direction — brand, demand and pipeline — for businesses that need leadership more than another marketer.
What They Own
Marketing strategy & positioning
Demand generation & pipeline
Brand and messaging
Team & agency direction
Marketing measurement & ROI
Signs You Need One
One Bench
Your Fractional CMO plugs into a full fractional bench, all directed by one Commercial Director — so the whole commercial picture stays joined up.
FAQ
A fractional CMO sets marketing strategy and directs your team or agency part-time — brand, demand and measurement — without a full-time executive salary.
Ours sits inside a wider commercial bench, so marketing stays tied to sales and revenue instead of being run in a silo.
If you have people executing but no one owning strategy and accountability, you need leadership — a fractional CMO — not another pair of hands.
Book a call and we'll map out which marketing seat your business needs first — and what it's worth.