Digital Marketing · Paid Media
Search, shopping, social and programmatic — campaigns built around a target cost-per-lead and ROAS, tested and optimised until they hit it.
What's Included
Google Search (PPC) campaigns
Google Shopping & Performance Max
Meta, TikTok & LinkedIn paid social
Display, programmatic & retargeting
Conversion tracking & attribution
Creative testing & spend optimisation
Why Raw Digital
We set budgets against a target cost-per-lead or ROAS, not a fixed number, and split spend by intent — search to capture existing demand, social to create new. Then we test relentlessly and scale only what works.
Related services
FAQ
Everything you pay to place in front of an audience — Google Search and Shopping, Meta, TikTok and LinkedIn paid social, display, programmatic and retargeting — managed as one budget against your commercial goals.
Enough to gather real data, then scale what works. We set budgets against a target cost-per-lead or ROAS, not a fixed number, and grow spend only where it returns.
Usually both, for different jobs: search captures people already looking, paid social creates demand among people who aren’t yet. We split budget by intent and funnel stage.
Libby is one of the most forward-thinking digital marketing executives I've had the pleasure of working with. Her knowledge across international trends and e-commerce outcomes is second to none.
David McGrath — Chief Executive Officer, My Plates
Book a call and we'll map the shortest line from ad spend to actual revenue.
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