Digital Marketing · Paid Media
Search, shopping, social and programmatic — campaigns built around a target cost-per-lead and ROAS, tested and optimised until they hit it.
What's Included
Google Search (PPC) campaigns
Google Shopping & Performance Max
Meta, TikTok & LinkedIn paid social
Display, programmatic & retargeting
Conversion tracking & attribution
Creative testing & spend optimisation
Why Raw Digital
We set budgets against a target cost-per-lead or ROAS, not a fixed number, and split spend by intent — search to capture existing demand, social to create new. Then we test relentlessly and scale only what works.
FAQ
Everything you pay to place in front of an audience — Google Search and Shopping, Meta, TikTok and LinkedIn paid social, display, programmatic and retargeting — managed as one budget against your commercial goals.
Enough to gather real data, then scale what works. We set budgets against a target cost-per-lead or ROAS, not a fixed number, and grow spend only where it returns.
Usually both, for different jobs: search captures people already looking, paid social creates demand among people who aren’t yet. We split budget by intent and funnel stage.
Libby is one of the most forward-thinking digital marketing executives I've had the pleasure of working with. Her knowledge across international trends and e-commerce outcomes is second to none.
Book a call and we'll map the shortest line from ad spend to actual revenue.