What We Cover

Organic and paid, working together.

Organic Content & Community

A content calendar, creative and copy that sound like your brand — plus someone actually watching the DMs and comments.

Content strategy · creative & copy · community & DM management

Paid Social

Meta, LinkedIn and TikTok campaigns built around a target cost-per-lead, tested and optimised until they hit it.

Audience targeting · creative testing · retargeting · spend optimisation

Influencer & Creator Partnerships

Creators matched to your brand, managed end to end, and measured on the leads and sales they actually drive.

Sourcing & vetting · campaign management · usage rights & contracts

Reporting & Analytics

Clear monthly reporting on what's actually working — reach, engagement and, most importantly, leads and sales.

Performance tracking · monthly reporting · strategy iteration

Why Raw Digital

Social media that answers to the P&L.

Aligned, Not Siloed

Social sits under the same commercial strategy as SEO, paid media and email — one story, every channel.

Right Channels Only

We don't run every platform for the sake of it — just the ones your audience actually uses.

Measured in Leads

Reach and engagement are nice. Leads and sales are what we actually report on.

Platforms

Where your customers actually are.

We manage the platforms that fit your audience and your goals — organic, paid, or both — and quietly skip the ones that won't move your numbers.

Instagram

Reels, stories and shopping for brand and demand.

Facebook

Reach, community and the deepest paid targeting.

B2B authority, lead gen and hiring pipelines.

TikTok

Short-form reach and creator-led growth.

YouTube

Long-form, shorts and high-intent video search.

Pinterest & more

Plus X, Threads and emerging channels where they fit.

How We Work

Strategy first, then content that earns its place.

Audit & strategy

We review your channels, audience and competitors, then set the platforms, messaging and KPIs worth chasing.

Content & creative

A planned calendar of on-brand posts, reels and campaigns — written, designed and scheduled for you.

Publish & engage

We post, run the paid spend, and manage comments and DMs so your audience gets a real response.

Measure & optimise

Monthly reporting tied to leads and sales, feeding straight back into what we make and where we spend next.

“

Raw Digital has helped me build my business from the beginning. I know the whole team on a first-name basis, and they've been with us every step of the way with genuinely personalised service.

Rob Egan — Director, Cruzy Cruises

Right people. Right channels. No noise.