Raw Advisory · Fractional Leadership
Led by a Fractional Commercial Director who owns marketing, sales and growth — backed by a full bench of fractional CFOs, COOs, CTOs, CMOs and Sales Coaches, plugged in the moment your business needs more than one seat.
See how this fits into Raw Digital →What this seat covers
What Is Fractional Leadership?
Fractional leadership means engaging senior executives — a Commercial Director, CFO, COO, CTO, CMO, Sales Coach, HR or WHS lead — for a set portion of their time each week or month, instead of hiring each one full-time. You get the same calibre of judgement and experience that normally costs six-figure salaries, super, leave and months of recruitment. Scoped to exactly the leadership you need right now — no more.
It's not a consultant who hands you a report and disappears, and it's not one generalist wearing every hat badly. It's a team of specialists, embedded in your business — in your meetings, across your departments, accountable for outcomes — led by one Commercial Director who owns the whole picture. As you grow, the seats you need can flex with you.
Meet your bench →The Commercial Director Seat
Every engagement is anchored by a Fractional Commercial Director. This is the core seat — the remit that stays constant, before the wider bench plugs in around it.
Brand positioning & development
Commercial & growth leadership
Sales & marketing strategy
Go-to-market planning & execution
Growth & bottleneck diagnostics
Team leadership & management
Trusted advisor & sounding board to the CEO
Your Bench
Every engagement starts with a Fractional Commercial Director. Vetted fractional executives plug in alongside them the moment your business needs more than one seat.
Owns marketing, sales & growth strategy.
Sales strategy, pipeline discipline & team performance. Learn more →
How We Work
Deep-dive into marketing, sales and operations — straight talk on what's working, what isn't, and what it's costing you.
A commercial strategy and execution plan, the team mapped out, and a framework for tracking results from day one.
Hands-on leadership through launch — close to the work, not just the strategy deck.
Ongoing optimisation and mentoring, so the gains compound and your internal team gets stronger too.
Book a call and we'll map out the seats your business needs — and where the growth is being left on the table.
Book a Strategy CallThe ability to listen, give informed advice and offer encouragement — these are qualities Libby embodies with real sincerity. When Libby and her team join yours and help guide your vision, you see the results clearly.
Holger Dielenberg — Founder, Space Tank Studio