Paid Media · Google Ads

Google Ads that win the right clicks.

Search, Shopping and Performance Max, run for leads and ROAS — capturing the people already searching for what you do.

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What's Included

Capture demand at the moment of intent.

Search (PPC) campaign strategy & build

Google Shopping & Performance Max

Keyword & search-term management

Conversion tracking & bidding strategy

Landing page & Quality Score optimisation

Remarketing across Google & YouTube

Why Raw Digital

Lower cost per click, higher quality leads.

We tighten the match between keyword, ad and landing page to lift Quality Score — which lowers your cost-per-click and wins better positions — then tune bids and budget to margin and ROAS, not vanity clicks.

Related services

All Services → Meta Ads → Paid Media → Lead Generation →

FAQ

Google Ads questions.

What's the difference between Search, Shopping and Performance Max?

Search ads show text for specific queries; Shopping shows your products with image and price for retail searches; Performance Max spreads budget across Google’s whole network automatically. We use the mix that fits your business and margins.

How is Quality Score managed?

By tightening the match between keyword, ad and landing page — which lowers cost-per-click and lifts your position. We optimise all three together, not just bids.

Do you manage Google Shopping for ecommerce?

Yes — product feed setup and optimisation, plus Shopping and Performance Max campaigns tuned to product margin and ROAS.

Two years later we're seeing up to 10x growth in sales. We trust Libby and the team to handle our web development, Adwords, SEO and other marketing initiatives.

Tyson Buechler — Director, Total Image Supplies

Ready to win the searches that matter?

Book a call and we'll show you the searches worth winning — and what they're worth in real revenue.

Book a Strategy Call